IFA Paris BA Fashion Marketing Projects
Pinel&Pinel Digital Marketing , Sustainable Development and Strategic Marketing Project
During this project, our team developed a new rental service concept for Pinel & Pinel as part of the brand’s circular model strategy. The project included creating a website within our Digital Strategy module and conducting a Sustainable Development analysis to evaluate the environmental impact of the rental model. Additionally, we designed strategic marketing initiatives to strengthen the brand’s market presence and attract a younger target audience.
Amin Kader Market Research, Branding and Graphic design Project
In this project, our team developed a new collection of extensions for the Amin Kader brand. Based on market research, we decided to create a denim line for a younger audience. Throughout the coursework, we explored Amin Kader’s brand identity. We collaboratively designed a new visual identity guide for the Amin Kader Denim Collection, aligning it with the brand’s values while introducing a modern, youthful aesthetic.
Amin Kader Visual Merchandising Project
This visual merchandising project was developed collaboratively as part of the Amin Kader brand concept. It includes in-depth research and the creation of our final window display design for the denim collection. The project reflects our team’s creative direction, showcasing how visual storytelling and brand identity come together to enhance the in-store experience.
Sandro Visual Merchandising
This project was developed collaboratively as part of our Graphic Design module. Our team created a window and in-store display design for the brand Sandro, drawing inspiration from the brand’s website aesthetic and its Middle Eastern-inspired collection. By merging these elements, we aimed to create a cohesive, visually compelling concept that reflects Sandro’s contemporary elegance.
Lorna Simpson Marketing Principles Project
This project was developed collaboratively during Year 1 as part of our Marketing Principles module. Our task was to create a new brand concept for a chosen photographer, and we selected Lorna Simpson as our inspiration. After careful consideration, our team developed a wig collection inspired by Simpson’s iconic works that explore feminism and Black identity, translating her artistic vision into a powerful and culturally meaningful brand concept.
Merchandising
During our merchandising project, our team developed a full fashion collection using an advanced Excel-based planning system. We analysed and presented seasonal sales results at the end of the project, with each team member responsible for two product categories, thereby ensuring a collaborative, data-driven approach to merchandising strategy.
Creative Fashion Thinking
As part of the project, we developed a clothing collection that explored the art of building cohesive fashion collections through a structured creative framework. During the research phase, we were tasked with combining two sources of inspiration — the local culture of our hometowns and a cultural reference from this region. The selected area of inspiration for our project was Dar es Salaam, Tanzania, blending its vibrant aesthetics and cultural richness with my own creative perspective.
Graphic Design
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
